A dream of every creator became true with the TV-campaign for Wirkaufens. The challenge was to create a mascot that visually depicts the essence of the brand’s values: fast, safe and simple.
Not a daily task, but so interesting that the creation itself is a mighty story of 9.
6 mighty players from the creative scene and 3 great masterminds from the realm of wirkaufens created the ultimate & timeless super hero.
Here is “Digi” a fresh and agile little robot. He is one of the most tech-loving robots known to Earth, and that’s exactly why he loves to work for Wirkaufens, gathering all of those little electronic gadgets, and giving them a new life.
Making of Digi
directed by Julian Graf
drawn by Konrad Fitz
animated by Leszek Plichta
voice Marc Siegert
sound mixing Fabian G. Knof
produced by Alexander Klebe