About

Alexan­der Klebe is pho­tog­ra­pher & cre­ative direc­tor. His con­cepts have taken the form of audio­vi­sual, edu­ca­tional & com­mer­cial projects. Alexander’s work is dri­ven by the artis­tic, the aca­d­e­mic and busi­ness spheres of influ­ence. Expe­ri­ence in coun­tries such as Ethiopia, India, Mex­ico, Nepal, South Korea, South Africa & Thai­land con­tinue to inform his career tra­jec­tory, towards the cre­ation of expe­ri­ences that cre­ate value for his clients & society.

Top­ics of mar­ket­ing, lead­er­ship and sus­tain­able busi­ness strat­egy were the focus of his three-year tenure as lec­turer & research assis­tant at the Euro­pean Uni­ver­sity Viad­rina, where he ini­ti­ated & lead the Haniel Cre­ative Sum­mer School 2011 on “The Art of Cre­ative Leadership”.

In his per­sonal projects Alexan­der is as well ded­i­cated to extend his under­stand­ing of busi­ness & cul­ture in devel­op­ing soci­eties. In Sep­tem­ber 2011 he trav­elled to Ethiopia to con­duct a visual research on cof­fee farm­ing and inves­ti­gated how social busi­nesses can offer solu­tions for local farm­ers to eman­ci­pate them­selves from poverty.

Alexander’s inde­pen­dent con­sul­tancy offers “a happy dose” of fresh busi­ness think­ing. He is keen to bring ideas, financ­ing and peo­ple together to form projects, that speak a lan­guage of art & rea­son. His inter­est in media, design and com­mu­ni­ca­tion are com­bined with his stud­ies of busi­ness admin­is­tra­tion, espe­cially Mar­ket­ing & Management.

At his home base Berlin, he co-founded the bright­side stu­dio, a place of inspi­ra­tion and work.

 

BIO

1981 born in Wriezen, Ger­many
1992 proud owner of his first cam­era, Lego & Friends as mod­els
2000 inspired by moviemak­ing when being extra at Enemy at the Gates
2000 going abroad for a sum­mer to stay in Kim­ber­ley, South Africa
2001 spent 10 months in mil­i­tary ser­vice (mas­ter­ing cof­fee­brew­ing)
2002 started stud­ies of busi­ness admin­is­tra­tion at European-University Viad­rina
2003 spurred by com­ing in sec­ond in a local photo com­pe­ti­tion
2003 started the Viad­rina Photo Club, later renamed to VIASION
2004 founded first adver­tis­ing & design agency: plakat­farbe
2005 abroad stud­ies of visual com­mu­ni­ca­tion at UDEM in Mon­terey, MX
2006 first movie project “Liv­ing Cam­pus“
2007 grad­u­ated in busi­ness admin­is­tra­tion with the­sis on Fair­trade & Cof­fee
2007 spent three months for doc­u­men­tary & research in Mex­ico
2008 started to work as part of aca­d­e­mic staff in Viad­rina (until 2011)
2009 co-founded the bright­side stu­dio in Berlin and kiio – cre­ative media
2011 ini­ti­ated & directed the Haniel Cre­ative Sum­mer School
2011 visual research on cof­fee farm­ing in Ethiopia
2012 pro­duced Digi & TV-advertisement for wirkaufens

 

Pub­li­ca­tions

research essay on “Soziales Unternehmer­tum & Bil­dung in Äthiopien” (2012)
work­ing paper on “The Art of Cre­ative Lead­er­ship” (2011)
diploma the­sis on “Mar­ket­ing and Mon­i­tor­ing of Fair­trade” (2008)

 

Lec­tures & Speeches

“Fairer Genuss” – panel dis­cus­sion & movie pre­sen­ta­tion (Listros Galerie, Berlin)
Cre­ative Lead­er­ship Work­shop for stu­dents from Chu­la­longkorn Univ., Bangkok
Cre­ative Lead­er­ship at Haniel Cre­ative Sum­mer School 2011
Cre­ative Mind beats Cap­i­tal (Con­fer­ence at SRH Hochschule Berlin)
Ringvor­lesung Selb­st­ständigkeit (Uni­ver­sität Pots­dam)
Grün­dungs­mar­ket­ing (European-University Viad­rina)
Haniel-Seminars from 2008 – 2011 at Euro­pean Uni­ver­sity Viadrina

 

Exhi­bi­tions

2011 “Like­wise” – Wis­dom, Hap­pi­ness and the mean­ing of life (Galerie Fango, CB)
2011 “Lost in Par­adise” – Sto­ries of ship­wrecked coconuts (Galerie Fango, CB)
2007 “La vida” – Taste­ful Impres­sions from Mex­ico (Hem­ing­ways, Frankfurt/O.)
from 2002 — 2006 sev­eral group and per­sonal exhibitions